ClausCommuniCations advises members of the board, executives, spokespeople and communicators on planning, designing and executing communications. And we can prepare you for the necessary change of routines in crises or during critical events.
ClausCommuniCations offers analytical and strategic communications consulting. This includes operative support in internal and external communication for crisis, event and change management to companies, organisations, syndicates, municipalities and individuals. This might be individual steps tailored to the special situation, or in the framework of a long-term cooperation.
Crises cannot always be avoided, but almost always foreseen. We look at your company and analyse whether effective crisis management is possible within its existing structures and resources. Whichever the result, we assist you before, during and after a crisis.
Most crises are foreseeable and manageable. However, things may become more difficult if the public learns about a problem – possibly before the company itself - and starts asking questions, expecting convincing answers. In order to make sure that singular events do not inflict lasting damage to the company, you need structures that help anticipating serious problems: production faults, unwanted effects of a product, recalls, inappropriate behaviour in the staff, etcetera. We advise you and prepare your company to deal with a sudden crisis situation timely, swiftly and carefully – so you can take the right steps, both at first and in the later course of the crisis.
“We didn’t see it coming“, you say – but we’ll be there to help you with the necessary professional perspective. We know what to do and assist you in organising your crisis and incident management and we remain until the end of the crisis if necessary.
We know exactly what needs to be done in a crisis, whom to involve and whom to inform. You need to have checklists, templates and standbys at hand, so you can retain the initiative and actively communicate without delay. This is the purpose of the crisis handbook we prepare. It is tailored to your needs to ensure that everything matches with your company. To make sure everything works, we train and rehearse all processes in realistic scenarios before a crisis sets in. This gives everyone the necessary confidence for a possible emergency.
Who will speak for the company after accidents, incidents or critical events? What needs to be said if media, neighbours and the public ask questions? Can I prepare myself and my organisation? Yes, you need to be prepared!
We anticipate possible events and work out realistic scenarios for your company. In the exercises staged in various places on site or in a meeting room with or without notice, we will observe how your company and the persons involved cope with a crisis. In the following analyses and interviews we will take a close look at what went well and what needs improvement – so you can be sure that everything works smoothly in an emergency situation.
Change processes in companies are immensely challenging for management as well as communication and Human Resources executives. When suspicion and scepticism within the company are greatest, clear messages, fair mediation and open communication can help. A target group oriented and multi-sensory communication is essential for successful change management. We supply strategies and concepts for final implementation.
Who must be informed, who should be informed and who can be informed if my company is affected by an incident? Who must, who should and who can inform me of “imminent danger“, or if my company is under public scrutiny? We take a close look at whether your communication and reporting paths into and out of the company are effective and functional. We find out if and where these need to be adapted.
Of course, successful change can be achieved through creating new synergies or by optimizing certain processes. However, it is absolutely essential to communicate these changes within and outside the company in an appropriate manner. This requires a well-defined communication plan based on a comprehensive communication concept involving all units. We will take care of this.
Even the best strategy can only be kept alive in a company if all employees understand and accept its purpose. All employees need to be convinced of the strategy and prepared for its execution. Without supportive measures like management information and incentive systems, organisation and process design, no strategy can be successfully implemented. We advise and assist you in the implementation of your new strategy.
Active communication by management and their willingness to openly address problems rather than gloss over them are an important part of change processes. All employees need to understand and accept the outlines and explanations of management decisions. To create a fair process, it is essential to gain the approval and acceptance particularly of those employees who are affected. Therefore it needs to be clarified who needs to be informed, how and when. Whenever possible, personal information is the preferred way of communication. Feedback of all staff on the change process is pivotal and should be taken seriously and into consideration. Communication and change processes should be adapted upon this feedback as needed. We will support you with this.
Embrace your public appearance as an opportunity. To be heard and understood in conflicts and crises, to convince and present your course of action with confidence, however, you need to know your target groups and the rhetorical skills of your counterparts. We will prepare you for the issues in question, train you for your interaction and assist you.
We want you to communicate your messages to cameras and microphones clearly, confidently and openly. Understand your presentation as a chance to make your company’s information a key message and understand your role as your company’s ambassador. We train you to do this under real life conditions.
We prepare you for public presentations on fairs, panels or information events. And wherever necessary, we will provide the appropriate setting so your messages can reach your target groups.
When critical events unexpectedly shape the company agenda, well-rehearsed scripts must fall in place. Everybody within the company needs to know their place and master their role and tasks. We create the foundations for efficient crisis management, design and implement crisis handbooks and train all necessary emergency processes with all functions and persons concerned. Thus, you can shorten or avoid the usual chaotic phase in any critical event that may suddenly arise.
Statement – interview – conversation: These are the formats mostly expected by journalists who contact corporate spokespeople. But how do you react and respond if the statement turns into an interview, and the interview turns into a conversation? We know the rhetorical instruments used by journalists, train you for statements, interviews and conversations and prepare you be at eye level with journalists – even in case of critical follow-up questions.
Seemingly friendly callers have often managed to extract quite a lot of confidential and internal information on the phone. The phone still is one of the media by which a lot of information leaves the company. Simply hanging up is not, however, always the appropriate solution for ending an unpleasant phone call. We train you and especially your assistants in handling phone calls properly. We are particularly concerned about protecting information.
Corporate communications must be intended, planned and managed both to the inside and the outside. Corporate communications must be synchronized with the corporate strategy. We analyse media and opinion makers and identify all relevant stakeholders. On this basis, we establish your strategic communications` concept along with the appropriate measures and offer recommendations for their implementation, steering and evaluation. Realigning corporate communications and reorganizing communication structures and processes is a focus of our consultancy activity. If you are in charge of communications, we help you to make communications more effective and efficient.
Modern corporate communications require an efficient overall strategy comprising PR, marketing, internal and external communications of the company. We will design a package for your strategic corporate PR.
Strategic corporate communications makes an important contribution to the value added by your enterprise. It confirms confidence in your company, and it enhances your credibility and your company’s reputation. With good communications, you will succeed in obtaining your major stakeholders’ support, trust and respect.
Employees are a company’s most important ambassadors. Make sure to inform and convince them first, on time and completely. Only an informed staff will be ready to commit themselves for the common cause and to take responsibility – even in hard times. We suggest an implement the necessary communication tools for your employee.
Since 2015, ClausCommuniCations & Consulting GmbH and its team of experienced employees have been advising members of the board, executives, spokespeople and communicators of global and local companies and preparing strategies and concepts for dealing with alleged or actual crises or critical events. We support customers in setting up effective and efficient communication structures and we assist our customers before, during and after a crisis.