Nowadays, internal communication is a crucial success factor for companies and organisations. Well-targeted communication to the different employee groups can promote your agenda and shape attitudes and behaviour. Therefore, internal communication is critical for business success.
There should be a common understanding of internal communication beyond just conveying messages. The aim of internal communication is conveying information about the company, but also enhancing identification with the company and the motivation to support it. Business aims and decisions have to be communicated so employees clearly understand the issue and are motivated to act – after all, employees are the primary ambassadors of the company.
Participants will receive a comprehensive overview of the purposes of internal communications for the different target audiences within companies and organisations.
In our two-day seminar, the theoretical bases will be discussed and practical exercises will show the conceptual steps of analysis, planning, execution and performance assessment for an internal communication strategy.
Since 2015, ClausCommuniCations GmbH and its team of experienced professionals have been consulting executives, managers and communications staff within global and local companies. We prepare strategies and concepts to deal with potential or real crises or critical events. We support our customers in building effective and efficient communications structures and remain in contact with our clients before, during and after critical incidents.