„Do good and make it known” – good press work stands out by excellent strategic planning and systematic implementation.
The strategic use of public relations means giving it a conceptual basis, allowing it to move from merely reacting to taking the initiative.
Our workshop teaches the basic concepts of strategically oriented press work and instruments, discusses target groups and develops messages.
The range of instruments such as press releases, folders, campaigns or websites available to the public relations professional is ample, and there are no limits to the imagination.
Departing from real situations suggested by you, conceptual elements are worked out, examined and possible errors are analysed.
If you are already familiar with the basics of press and public relations work, you can also benefit from ClausCommuniCations seminars. We deepen your knowledge in an intensive exchange of knowledge.
Learning together is the focus of our seminars, using practical examples and communication materials brought by participants.
Since 2015, ClausCommuniCations GmbH and its team of experienced professionals have been consulting executives, managers and communications staff within global and local companies. We prepare strategies and concepts to deal with potential or real crises or critical events. We support our customers in building effective and efficient communications structures and remain in contact with our clients before, during and after critical incidents.